Hyundai California Design Concepts
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The Hyundai California Design (HCD) concept vehicles were designed at the
Hyundai Motor Company Hyundai Motor Company, often abbreviated to Hyundai Motors ( ) and commonly known as Hyundai (, ; ), is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, and founded in 1967. Currently, the company o ...
's California studio for the North American market. The first concept vehicle, the HCD-1, was a targa-top
sports car A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...
aimed at the
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, and was unveiled in 1992, but was never produced. Other HCD-branded concepts have previewed production models; for example, the HCD-14 Genesis was a large sedan which eventually reached production as the second-generation
Hyundai Genesis The Hyundai Genesis ( ko, 현대 제네시스) is an executive four-door, five passenger, rear or all-wheel-drive full-size luxury sedan manufactured and marketed by Hyundai. The Hyundai Genesis debuted in 2008 until Genesis spun off as a separa ...
.


Studio history

After moving its national headquarters from Garden Grove to
Fountain Valley, California Fountain Valley is a suburban city in Orange County, California. The population was 57,047 at the 2020 United States Census, 2020 census. History The area encompassing Fountain Valley was originally inhabited by the Tongva people. Europea ...
, Hyundai opened its California Design Center there in 1990. The studio was later renamed to the Hyundai Design and Technical Center when it moved from Fountain Valley to its current location at
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in January 2003. The studio is currently named the Hyundai California Design & Research Center.


Models

Similar Hyundai concept vehicles have been unveiled under analogous names, including the ''HED-x'' series (designed by the Hyundai Europe Design studio in
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, Germany; ''HED-1'' was unveiled at the 2005 Geneva show) and the ''HND-x'' series (designed at Hyundai Design and Technical studios in
Hwaseong, Gyeonggi Hwaseong () is a city in Gyeonggi Province, South Korea. It has the largest area of farmland of any city or county in Gyeonggi Province. Seoul Subway Line 1 passes through Hwaseong, stopping at Byeongjeom Station. Suin Bundang Line also passes t ...
(formerly Namyang), South Korea). In 2006, Hyundai began adding names to the alphanumeric designators for its concept vehicles, and after 2015, Hyundai has dropped the alphanumeric designator entirely.


HCD-1

The Hyundai HCD-1 (sometimes styled with Roman numerals as HCD-I) debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 1992 as the first vehicle styled by the California studio. The HCD-1 was equipped with a 2.0L dual overhead cam I4 engine with variable timing and a claimed . The marque, which had entered the United States market with the inexpensive
Excel ExCeL London (an abbreviation for Exhibition Centre London) is an exhibition centre, international convention centre and former hospital in the Custom House area of Newham, East London. It is situated on a site on the northern quay of the ...
in 1986, used the HCD-1 concept to build positive publicity and showcase the California studio's abilities, helped by a potential price of .


HCD-2

The Hyundai HCD-2 (sometimes styled with Roman numerals as HCD-II and also known as the Epoch) debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 1993. It shared the drivetrain of the HCD-1, with a front-mounted 2.0L DOHC engine and front-wheel-drive. One of its distinct features was its seating arrangement, with two conventional bucket seats in the front row and a transverse-mounted single rear jump seat behind the front passenger. It is featured in the video game ''
Cruis'n USA ''Cruis'n USA'' is an arcade game, arcade racing video game, racing game originally released in 1994. It was developed by Eugene Jarvis' company TV Games Inc., and manufactured by Midway Games. It is the first game in the ''Cruis'n'' series and ...
'' as the Devastator IV. Although the HCD-2 did not go into production, the styling of the HCD-1 and HCD-2 collectively influenced the design of the
Hyundai Tiburon The Hyundai Tiburon ( ko, 현대 티뷰론) known in Europe as the Hyundai Coupé (현대 쿠페) is a sports coupe that was produced by the South Korean manufacturer Hyundai from 1996 to 2008. The name "Tiburon", a slight variation of "tiburón ...
.


HCD-3

The Hyundai HCD-3 (sometimes styled with Roman numerals as HCD-III and also known as the Gila) debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 1995. It was made available for the automotive press to test drive at the
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. Unlike the prior HCD-1 and HCD-2, the HCD-3 drives all four wheels; the "all-terrain sport coupe" allows the suspension to be raised by on demand to increase ground clearance during off-road use. It is equipped with a 2.0L
Beta Beta (, ; uppercase , lowercase , or cursive ; grc, βῆτα, bē̂ta or ell, βήτα, víta) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Modern Greek, it represents the voiced labiod ...
inline-4 which is fitted with a turbocharger and intercooler to raise output to . The concept had a motorized soft roof that could be fully closed, fully open, or cover just the front seat passengers.


HCD-4

The Hyundai HCD-4 (sometimes styled with Roman numerals as HCD-IV and also known as the Santa Fe) debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 1999. It was eventually put into production and sold starting from 2000 as the
Hyundai Santa Fe The Hyundai Santa Fe ( ko, 현대 싼타페) is a sport utility vehicle (SUV) produced by the South Korean manufacturer Hyundai since 2000. It is named after the city of Santa Fe, New Mexico, and was introduced for the 2001 model year as Hyundai ...
. The Santa Fe concept was finished in copper paint with lower body cladding. As shown, the concept was equipped with the larger 24-valve ''Delta'' V6 engine and all-wheel-drive; the rear wheels were driven through a viscous coupling.


HCD-5

The Hyundai HCD-5 (sometimes styled with Roman numerals as HCD-V and also known as the Crosstour) debuted at the
Chicago Auto Show The Chicago Auto Show is held annually in February at Chicago's McCormick Place convention center. It is the largest auto show in North America. History Samuel Miles, formerly a promoter of bicycle shows, produced the first "official" Chic ...
in February 2000. The HCD-5 had a drivetrain similar to that of the contemporaneous Santa Fe, with a 2.7L ''Delta''
V6 engine A V6 engine is a six-cylinder piston engine where the cylinders share a common crankshaft and are arranged in a V configuration. The first V6 engines were designed and produced independently by Marmon Motor Car Company, Deutz Gasmotoren Fabrik ...
, automatic transmission, and all-wheel-drive. Hyundai billed it as a "multi-purpose sedan", combining aspects of a sport utility vehicle, sports car, station wagon, and minivan with seating for four, which "exudes both a retro and sporty feel". Visibility was aided by removing the B-pillar and making the A- and C-pillars as thin as possible. The driver's position was intended to be used as a mobile office when parked. In a 2010 retrospective, journalist Reilly Brennan called the concept "an abject failure" and noted "each section of the car seems to have been designed on its own, with little regard to pulling it all together".


HCD-6

The Hyundai HCD-6 (also styled without the hyphen as HCD6) was a
mid-engine In automotive engineering, a mid-engine layout describes the placement of an automobile engine in front of the rear-wheel axles, but behind the front axle. History The mid-engine, rear-wheel-drive format can be considered the original layout of ...
roadster
concept car A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or ...
made by the
Hyundai Motor Company Hyundai Motor Company, often abbreviated to Hyundai Motors ( ) and commonly known as Hyundai (, ; ), is a South Korean multinational automotive manufacturer headquartered in Seoul, South Korea, and founded in 1967. Currently, the company o ...
. The HCD-6 was first unveiled at the
Chicago Auto Show The Chicago Auto Show is held annually in February at Chicago's McCormick Place convention center. It is the largest auto show in North America. History Samuel Miles, formerly a promoter of bicycle shows, produced the first "official" Chic ...
on February 7, 2001. The car was styled by the Hyundai California Design Studio and it was described by Hyundai as an "affordable exotic". Exterior styling features on the HCD-6 include body sides shaped to direct air to the engine compartment, a single roll bar integrated into the center console, floating carbon-fiber bumpers, a 3-stage DuPont Mysteria paint system, see-through engine cover and a unique lighting system with driving lights that turn with the wheels. The HCD-6 is powered by a modified 2.7 liter Hyundai
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V6, which is also found in the first-generation
Hyundai Santa Fe The Hyundai Santa Fe ( ko, 현대 싼타페) is a sport utility vehicle (SUV) produced by the South Korean manufacturer Hyundai since 2000. It is named after the city of Santa Fe, New Mexico, and was introduced for the 2001 model year as Hyundai ...
. The exterior design team was led by Dragan Vukadinovic while the interior design was led by Andrew Kort; shapes in the interior were meant to evoke the sports of windsurfing and kite flying. The HCD6 was featured in several games in the popular ''Gran Turismo'' franchise of car racing video games, including ''
Gran Turismo 4 ''Gran Turismo 4'' is a 2004 racing video game for the PlayStation 2, the fourth installment in the main ''Gran Turismo'' series and the sixth for the overall series. It was developed by Polyphony Digital and published by Sony Computer Entertai ...
'', ''PSP'', ''5'', and ''6''. ''
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'' was tepid on the concept's styling, saying "you be the judge. We'll say only that it's unique."


HCD-7

The Hyundai HCD-7 debuted at the
Chicago Auto Show The Chicago Auto Show is held annually in February at Chicago's McCormick Place convention center. It is the largest auto show in North America. History Samuel Miles, formerly a promoter of bicycle shows, produced the first "official" Chic ...
in February 2002. Overall configuration and size were similar to the contemporaneous first-generation Equus (LZ), a large 4-door executive saloon sold by Hyundai in the Korean domestic market. The HCD-7 was equipped with a 4.5L ''Omega'' V8 and 5-speed automatic transmission. Styling was designed to evoke aeronautical themes, both for the interior and exterior, which features "a bold grille that is the focal point of the front end, yet still retains a family resemblance to current Hyundai automobiles" and is painted in a "warm silver" color. Instead of a conventional key, the driver inserts an "ignition card", which causes a screen to rise out of the dashboard, providing HVAC, infotainment, and engine start controls. The concept sedan was aimed at the near-luxury market, positioned above the XG350 on sale in the United States.


HCD-8

The Hyundai HCD-8 (sometimes styled without the hyphen as HCD8) debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 2004. It uses a lengthened Tiburon chassis and is equipped with a
supercharged In an internal combustion engine, a supercharger compresses the intake gas, forcing more air into the engine in order to produce more power for a given displacement. The current categorisation is that a supercharger is a form of forced induct ...
2.7L
V6 engine A V6 engine is a six-cylinder piston engine where the cylinders share a common crankshaft and are arranged in a V configuration. The first V6 engines were designed and produced independently by Marmon Motor Car Company, Deutz Gasmotoren Fabrik ...
producing . Ride height is adjustable and can vary up to . The design manager for the HCD8 project was Chris Zarlenga. According to Zarlenga, designers were influenced by "the face of the Elantra, the grace of the
Sonata Sonata (; Italian: , pl. ''sonate''; from Latin and Italian: ''sonare'' rchaic Italian; replaced in the modern language by ''suonare'' "to sound"), in music, literally means a piece ''played'' as opposed to a cantata (Latin and Italian ''cant ...
, and the stance of the Tiburon". It is the first concept to be designed at the California studios' new Irvine location. The exterior is finished in "Ballistic Yellow" from
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; trim is brushed nickel, which is echoed inside with gray leather seating and aluminum accents. The general proportions and layout influenced the later Genesis Coupe.


HCD-9 Talus

The Hyundai HCD-9 Talus (also known as the Talus) debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 2006. It is fitted with a 4.6L ''Tau''
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and us ...
, producing an estimated . The concept was rear-wheel-drive through a 6-speed automatic transmission, and an option for all-wheel-drive was planned. Joel Piaskowski, chief designer, said the Talus was intended "for a person who has grown accustomed to the needs and benefits of an SUV, but desires the emotional gratification of sports car styling and performance". The second-generation Santa Fe (CM) influenced the "powerful curves and surface detail" of the Talus. The side profile of the Talus featured a dip or kink in the window line for the rear passenger, which was carried over to the production Genesis Coupe. The elevated profile and ground clearance make the vehicle capable of traversing rough roads, and the interior is sized to fit four adults plus their luggage.


HCD-10 Hellion

The Hyundai HCD-10 Hellion debuted at the
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in November 2006. It is equipped with a 3.0L ''S''
common rail Common rail direct fuel injection is a direct fuel injection system built around a high-pressure (over ) fuel rail feeding solenoid valves, as opposed to a low-pressure fuel pump feeding unit injectors (or pump nozzles). High-pressure injection ...
diesel
V6 engine A V6 engine is a six-cylinder piston engine where the cylinders share a common crankshaft and are arranged in a V configuration. The first V6 engines were designed and produced independently by Marmon Motor Car Company, Deutz Gasmotoren Fabrik ...
, coupled to a 6-speed automatic transmission and four-wheel-drive. Output is and . According to chief designer Joel Piaskowski, the design declares "attitude and independence ... inspired by an insect's tough exoskeleton", with three prominent transverse ribs attached to a central "spine" running the length of the roof. The front end design explored styling that could be used on a future pickup truck, and the prominent scoops were inspired by off-road rally racing. The concept was equipped with a retractable canvas roof that had a subtle camouflage pattern; Hyundai stated that "any pattern is possible from the factory".


HCD-11 Nuvis

The Hyundai HCD-11 Nuvis debuted at the
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in April 2009. It is driven by a 2.4L ''Theta II'' I4 coupled to a 6-speed automatic transmission, an electric assist motor, and a 270 V, 5.3 A-hr lithium-polymer battery, which Hyundai calls its Hybrid Blue Drive architecture; the electric motor has an output of and . The use of a lithium-polymer chemistry allows flexibility for the packaging of the battery. The combined output is estimated at . Continuing the ecologically-aware theme, the interior fabrics were made using 100% recycled materials. The engine automatically stops when the car is at rest to increase fuel economy, which is estimated at on the EPA city/highway driving cycles, respectively. Two large
gull-wing door In the automotive industry, a gull-wing door, also known as a falcon-wing door or an up-door, is a car door that is hinged at the roof rather than the side, as pioneered by Mercedes-Benz 300 SL, first as a race car in 1952 ( W194), and then a ...
s provide access for the driver and up to three passengers. According to Hyundai design manager
John Krsteski John Krsteski is an American automobile designer, automotive artist, painter and Chief Designer at Genesis, North America. Born and raised in Detroit, Michigan, he studied transportation design at the College for Creative Studies in Detroit. While ...
, "there are no lines on or in this car that are standing still."


HCD-12 Curb

The Hyundai HCD-12 Curb debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 2011. It is powered by a turbocharged gasoline direct-injection 1.6L ''Gamma'' I4 with an estimated output of and . The Curb design team stated the overall theme was "technology rugged", building on Hyundai's corporate "Fluidic Sculpture" design direction with a vehicle that was "loaded with technology" and "at home in an urban environment with potholes and densely packed nightclubs on the streets." Overall size is comparable to Hyundai's smallest model, the Accent. The windshield glass wraps around the side windows in a manner reminiscent of the visor of a motorcycle helmet; forward visibility is aided by A-pillar trusses, which the design team likened to the architecture of
Santiago Calatrava Santiago Calatrava Valls (born 28 July 1951) is a Spanish architect, structural engineer, sculptor and painter, particularly known for his bridges supported by single leaning pylons, and his railway stations, stadiums, and museums, whose sculpt ...
.


HCD-13

Because the number 13 is considered unlucky in the United States, there was no HCD-13 concept.


HCD-14 Genesis

The Hyundai HCD-14 Genesis concept debuted at the 2013
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 2013. It is powered by a 5.0L gasoline direct-injection ''Tau''
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and us ...
coupled to an 8-speed automatic transmission. ''
AutoWeek ''Autoweek'' is a car culture publication based in Detroit, Michigan. It was first published in 1958 and in 1977 the publication was purchased by Crain Communications Inc, its current parent company. The magazine was published weekly and focused ...
'' named the HCD-14 Genesis as its "Best Concept" of the 2013 NAIAS. The Genesis concept is styled in the Hyundai corporate design language, updated as "Fluidic Precision". It incorporates a long hood, sloping roofline, and short deck reminiscent of a sports
coupe A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
. The rear doors are hinged at the rear edges.


HCD-15 Santa Cruz

The Hyundai HCD-15 Santa Cruz concept debuted at the
North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...
in January 2015. The Santa Cruz concept was powered by a 2.0L ''R'' turbodiesel with an output of and of torque, driving all four wheels using Hyundai's HTRAC system. It shared a unibody platform with the ix35 (sold in North America as the Tucson). Although the designers insisted it was not a pickup truck, it was aimed at the car-based
utility vehicle A utility vehicle is a vehicle, generally motorized, that is designed to carry out a specific task with more efficacy than a passenger vehicle. It sometimes refers to a small truck with low sides. Types of utility vehicles Military light u ...
market pioneered by the
Chevrolet El Camino The Chevrolet El Camino is a coupé utility vehicle that was produced by Chevrolet between 1959–60 and 1964–1987. Unlike a standard pickup truck, the El Camino was adapted from the standard two-door Chevrolet station wagon platform and integ ...
and continued by the
Ford Explorer Sport Trac The Ford Explorer Sport Trac (also shortened to Ford Sport Trac) is a pickup truck that was manufactured and marketed by Ford Motor Company for the North American market. The first mid-sized pickup truck produced by Ford, the Sport Trac was marke ...
. The concept was named the North American Concept Truck of the Year at the Concours d'Elegance of America in July 2015. In January 2016,
Hyundai Motor America Hyundai Motor America is a wholly owned subsidiary of Hyundai Motor Company. Along with Hyundai's USA manufacturing plant in Montgomery, Alabama called Hyundai Motor Manufacturing Alabama, Hyundai has total of 19 manufacturing plants globally. ...
President/CEO Dave Zuchowski stated "we're waiting more for an announcement than we are for an approval rom the head office in Korea, all but confirming the concept would eventually reach production. Michael J. O'Brien confirmed in 2017 the Santa Cruz had been approved, and the
Hyundai Santa Cruz The Hyundai Santa Cruz is a four-door compact pickup truck produced by Hyundai. Released in 2021 for the 2022 model year, the Santa Cruz is the first 4-door pickup truck sold by Hyundai in the North American market. The vehicle is based on the Tu ...
began production in 2021 at the Alabama plant for the 2022 model year. The lag between the concept and production models was attributed partially to the updates to the Tucson; the concept HCD-15 Santa Cruz was based on a previous generation Tucson (LM, 2009–15) and substantial re-engineering was required for the production Santa Cruz, which uses the contemporary Tucson platform (NX4, 2022+). Compared to the concept, the production Santa Cruz has larger rear doors, emphasizing its likely use as a passenger vehicle and improving marketability.


HCD-16 Vision G

The Hyundai HCD-16 Vision G concept debuted at the
Pebble Beach Concours d'Elegance The Pebble Beach Concours d'Elegance is an automotive charitable event held each year on the Pebble Beach Golf Links in Pebble Beach, California. It is widely considered the pinnacle event of its kind and one of the most prestigious car events in ...
in August 2015; just ahead of the official reveal, the car was unveiled at the
Los Angeles County Museum of Art The Los Angeles County Museum of Art (LACMA) is an art museum located on Wilshire Boulevard in the Miracle Mile, Los Angeles, California, Miracle Mile vicinity of Los Angeles. LACMA is on Museum Row, adjacent to the La Brea Tar Pits (George C. Pa ...
. Although the California studio took the lead, input from Hyundai's global studios was incorporated into the final design. When Hyundai launched its
Genesis Motor Genesis Motor, LLC, commonly referred to as Genesis ( ko, 제네시스, translit=Jenesiseu), is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's n ...
luxury division later that year, the Vision G was rebranded as a Genesis, consistent with the vehicle's badging. It is powered by a 5.0L ''Tau''
V8 engine A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. The first V8 engine was produced by the French Antoinette company in 1904, developed and us ...
with an output of and . Early speculation based on testing suggested the Vision G could preview the next-generation Genesis Coupe, moving that car into a luxury touring market. Journalist Jonny Lieberman called the concept "bold and brash, but there are too many odd pieces of flare", singling out the unusual door handle placement (on the body, instead of the doors) and details lifted from other luxury marques. The Genesis Coupe was discontinued shortly after the Genesis marque was launched; although speculation has pointed to a future coupe with an electrified drivetrain, confirmed by later Genesis concepts including the Essentia and X, Genesis have not yet marketed a coupe.


References


External links

{{Hyundai Motor Company HCD